Emily's Originals is owned and run by Emily Wollum, a college student with Albinism who created Kardz 4 Kidz as a young pre-teen in order to fund an iPad for her use in school. Emily created note cards from reproductions of paintings she made as a young teenager to raise the funds for her technology needs and has continued to sell the cards in order to help fund technology for other students. In 2019, Emily branched out to add a photography line of cards under the new name of Emily's Originals. This website contains both Kardz 4 Kidz and Emily's Originals products as well as links to information about living with a visual impairment. Purchases made through this website will continue to help purchase technology for students with visual impairments as a portion of all sales are added to the technology fund.